We need to interrupt consumers at the point of purchase and give them a reason to try Carling. This includes everything from concept creation, entry mechanic and management of the promotions. During the 6 years of our partnership we have helped Carling become the number 1 brand in the standard lager category and the number 5 brand overall across the island of Ireland. It’s a success story that continues to grow.
Premier League
Carling, the UK’s No.1 beer brand, is the Official Beer of the Premier League in a deal running since June 2016 until the end of the 2018/19 season. Walker are the below the line (BTL) agency for Carling on the island of Ireland. Our remit is to provide design support and sales promotions to the on and off trade. The requirements are far reaching but essential to the growth of Carling in Ireland.
We are responsible for sales promotion, creating activity to run in both on and off trade venues to encourage paid for trial of Carling knowing that once they try we can be confident of converting them to the brilliantly refreshing taste of Carling. We are responsible for driving rate of sale and winning share from competitor brands.
We support Carling in producing designs for sales presentations, infographics and trade press to assist in securing new accounts or increase volume of keg purchase. This is an essential role to help secure customer (bar and off trade owners) buy in and best positioning. In addition, we provide and facilitate event management solutions for bespoke events across the UK and Ireland and have a dedicated Carling prize winner management team who specialise in organising money cannot buy experiences in association with this latest Premier League partnership.
