Walker Communications have been working with Ulster Bank for over 7 years, working with various departments, sponsorship, Business Banking, Retail banking and corporate.
One of our main annual projects is the Balmoral Show, Ulster Bank has been the principal sponsor of the show over the last 7 years and it is a vast market and customer base with the Agri industry in Northern Ireland being so large. The show is the largest Agri event on the island.
Ulster Bank creative falls from the Royal Bank of Scotland and Natwest, The branding is overseen by Ogilvy and we follow these guidelines through all our campaigns.
Event/ Signage/ Video
Our objective is defined by the products that are on offer and being sold by the bank to target the industry but essentially our overall objective is to completely own the show from a brand perspective to avoid any ambiguity as to who is the sponsor of the event.
Each year we meet with Ulster Bank to talk about themes and review the year before with recommendations on new areas of branding, opportunities and how we can roll out the theme in the corporate and public marquees.
We offer a full service to the client for the Balmoral Show sponsorship, delivering on all aspects utilising brand propositions and incentives and adapting them for the exhibition and carrying themes through all materials. We are responsible for overseeing all Ulster Bank activity associated with the show including all signage and branding on site, corporate lunch, videos, exhibition in marquee, family entertainment, promotional gifts, outdoor campaign and misc other items. To date we have manag
Highly recognised by the Chartered Institute of Marketing, great feedback including a site visit from Nat West head of business who commended the stand and asked for the images to be shared across the group.
In an independent survey carried out at Balmoral Show, more than 90% of those questioned were aware that Ulster Bank was Balmoral Show’s principal sponsor.
More than 100 new quality agri-food business leads generated and logged for follow up
More than 120 new mortgage leads generated, doubli